Saturday, March 21, 2009

viral home-made Trader Joe's video (just because)

Several folks have written blogs about this and the effectiveness of it as a potential marketing tool, because of its feel of authenticity (the way it shows TJ's warts and all). I can see what they mean--for me the thing that works about it is that it's something made with obvious love/affection, in a way that feels organically true. I watch this little piece and I think, yeah, that's how it's like for me, too.

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